Visual Designer, Creative Director

Saudi Tour, Al Ula

/ Opening Ceremony

Task

Agency

Year

Art Direction - Motion Design

MICE International

2023

In January 2023, I was in charge of the visual direction and production of visuals for the Saudi Tour opening ceremony.

The event, conceptualized and produced by MICE International, took place in Al Ula, Saudi Arabia, in the magic Elephant Rock UNESCO heritage site.

In January 2023, I was in charge of the visual direction and production of visuals for the Saudi Tour opening ceremony.

The event, conceptualized and produced by MICE International, took place in Al Ula, Saudi Arabia, in the magic Elephant Rock UNESCO heritage site.

For the visual production we covered a 3D mapping on the elephant rock, a 25 minutes performance on a 20x5meters holographic screen on the main stage, and a 9 minutes hybrid drone show, where 3D mapping enhanced the animations made by drones.

Moreover, we had the opportunity to design visuals for a projection mapping in synchronization with a drone show.

Working closely with MICE International, Lumasky, Giammaria Ravetti and Media Pro we chose to use projection mapping to create a scenario where drones behaved as light sources illuminating the environment around them, resulting in a harmonized and brightful composition that enphatized the beauty of the aerial choreographies and revealed the stunning shapes of the Elephant Rock.